Don't make these Google Ad Grant mistakes

This session covers the most frequent issues we see and what you can do differently to protect your budget. We’ll cover the traps even seasoned users fall into and offer simple, proven adjustments that boost performance. Whether you’re new or just need a reset, this is a must-attend.

👉 Save your seat and steer clear of the usual pitfalls that quietly kill Ad Grant performance.

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In this webinar, we'll explore:

• ✅ Common pitfalls that hold back your Ad Grant results
• ✅ Why some campaigns fail to convert, and how to course-correct
• ✅ How to stay visible to the right audience at the right time
• ✅ What your account needs to stay active and effective
• ✅ Smart tweaks that can lead to stronger performance

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.